Case Study: House of Ra - Healing Therapy

Healing Therapy Center

Elemental Connections – Mind, Body & Soul

About our Hero:

House of Ra is the only all-inclusive holistic healing center in Redding, CA owned by Robin Roesner.

She has a true passion for supporting people to reach a place of real thriving and a feeling of increased freedom of being in their own skins. In addition to Floating, she offers Guided meditation classes, Energy Healing Workshops, Feminine empowerment classes, Sound Baths, Yoga, and Ecstatic Dance classes as well as Individual Healing with Reiki, Crystal Healing and Shamanic Journeying.

Before we dive-in the design journey, I have to mention that this job is a collaboration between Studio Ink & Pixel and Sky Mountain Marketing. They intermediate the whole process with Robin, providing me the branding workbook and congruent visual information so I could get it right on the FIRST TRY. Yep, that’s how good the material they pulled of from the client was.

Design Reference:

This is an amazing logo to me (left logo), though it was created for the burning man camp. I do like the geometric design elements on it- Maybe something with the sun and water – fire and water? – Robin

The design on the right bottom corner is the old logo. Both are very complex but quite confusing when displayed in a small format.

Sketches & Doodles:

Besides these logo references, she ultimately visualizes the new logo representing the four elements– earth, air, fire, water– plus elements like the sun, the moon and a bird. So I started by doodling these icons and from there I could compose the logo within.

From there, I started to put all together, cleaning up, and creating a meaningful design.

The “House of Ra” text was based in a sans-serif font but completely redesigned to match the logo style + giving a boho vibe.

“Love Love and more LOVE!!!!!!! This is Amazzzing!!!!! I absolutelty am SO over the moon about this! It’s TOTALLY what I want!” – Robin

Yay! With the logo approved, I could play around the business card design and we end up with two options – one with gold foil and one regular.

What’s next?

With this beautiful branding done, we started to think about her Website! But this will have its own blog post soon. I’ll leave here just a sneak peek 🤓