How My Approach to Branding is Different

How many times have you heard a designer say that they don’t do ‘just logos?’⁠⁠
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Because we don’t either! But here’s why. A logo may give you a somewhat professional appearance and may help you to be marginally more memorable. But what it won’t do is help you to truly connect with your audience, position you as an expert in your industry or help you to stand out in an over-saturated and competitive market.

We focus on where you want your business to be in 1 year and 5 years. We look at your biggest goals and create a structured plan on how you can get there. All through the power of strategic branding and design ✨ (so no, it’s not ‘just a logo’).

What might these goals look like?

“To become a well-recognized brand in my industry”

“To build a strong, loyal customer base that supports our brand”

“To sell all of our initial 200 units within 6 months of launching”

Working with a brand strategist & designer (me of course) is all about providing you with the stepping stones that you need to take your business to the next level, solving those problems and helping you to reach your most ambitious goals.⁠⁠

If you’re struggling with attracting your ideal customers, keeping them engaged and making sales, then consistent, strategic branding may be the answer to your problems.

What is brand strategy?

Brand Strategy is how we, as designers, solve problems, reach goals and ensure differentiation. It provides you with the tools to understand your consumer really well so that we can create a brand that meets their needs, desires & expectations (especially in the millennial market).