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new blog about urban and sustainable farming

Logo Design Process: Watch me build a brand for Geek Natural

In this time-lapse, you’ll see my step-by-step logo design process on a real-case scenario (with a lot of fast-forwarding in haha) ⁣

🔸  Design Brief: Before starting, I get to know the client’s business and learn about their goals.[not recorded] ⁣

🔸  Research: Conduct research focused on the industry, its history, and its competitors. This is where I can get a sense of the environment the logo’s going to live in. Also, I like to write down some keywords to remind me during the design process. ⁣

🔸  Sketching: Where’s the fun part starts. Test some colors and doodle some ideas on paper. The goal is to find a connection between an idea and the creation of a form.⁣

🔸  Design Execution: in this case, I drew only the leaves and left the words to be conceptualized digitally because I knew I wanted a rustic/vintage/bold typography. Tested a few fonts, tweaking here and there… until all come together as one piece.⁣

🔸  Presentation: I always present the logo proposal (or proposals) in the context of applications relevant to the client. In this case, a webpage overview, social media cover and profiles and suggested the ideal web font pairing. ⁣

🔸  Revisions / Approval: Since I presented two options, they chose one and no revisions were requested in this case🤘🏻. You might see some glimpses of the second proposal during this time-lapse, but I decided to just leave the approved design so this video it’s more condensed.⁣

🔸  Delivery: Polished the design and put it together to create a brand identity package with the deliverables. ⁣


FUN FACT: The not-approved proposal (and its overly detailed leaves) took wayyyyy more time to be done, than the chosen design.😅🤷🏼‍♀️⁣

What do you think? ⁣
Share your thoughts in the comments.


Take a look at my portfolio: 

Branding + Print

Websites + Social Media

Outdoor + Merch

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