As one of the most popular social media platforms in the world today, Instagram has become a great source of business for both small and large enterprises. Therefore, it is not a surprise to find multinational companies dominating this social media space. But while most large businesses do not have a problem getting engagement and conversions on Instagram, small businesses find themselves facing numerous hurdles along the way.
However, this doesn’t mean that small businesses can’t get real value from the app. In fact, the platform offers the same opportunity for small and large businesses to compete. The only difference is the strategy that each business uses. Here are some useful tactics you can use to capitalize on Instagram for your small business.
Right Setup
When you are creating an account on Instagram for your business, make sure the information you include in your profile is correct and useful to your followers. If you have a website, add it to your bio, explaining what your business does. Also, include your contact details with at least one clickable link to your website. You should also consider linking your Instagram account to your other social media accounts, including Facebook and Twitter. This helps potential clients learn more about your business.
Right Content
Before you publish any post on Instagram, make sure the content therein resonates with your target audience. This is where our professional branding, logo design and graphic design services come in handy. We will help you create perfect images and other graphics for your posts. Monitor your content regularly to see what works best for you. Always see the content you are posting on IG as a visual tactic for your digital marketing. It should be able to draw your target audience to your brand, speak to them and explain to them what your brand is all about. So, creativity and uniqueness are key to achieving this strategy. Also, do proper research on your target audience to know what they like.
Effective Hashtags
While Facebook uses keywords to find posts, Instagram uses hashtags. That’s why you have to familiarize yourself with the most effective hashtags in your area of specialization. These hashtags are an easy way to improve your visibility on the app and reach more potential clients who don’t know anything about your business. Avoid generic hashtags that are too saturated because your posts will end up getting lost in the noise. Instead, go for the more simplified and targeted ones. For instance, if you are targeting female entrepreneurs, look for a more targeted hashtag such as #Womenpreneurs because it specifically targets women entrepreneurs.
Plan Content Carefully
When you are posting content on Instagram, you need to have a proper content marketing plan. This means that you have to have a clear picture of how your Instagram feed will look like when you post. Also, your posts should follow a certain chronology so that they can keep your audience engaged.
Don’t hesitate to talk to us if you need assistance with branding and creating graphics for your Instagram account.
Want to see what I do?
Take a look at my portfolio:
Branding + Print
Websites + Social Media
This is my resources section, where I’ll share branding & website case studies, fun illustrations and anything about social media and strategies to grow your business.