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Starting a business is not easy, and making it successful is what separates real entrepreneurs from amateurs. If building a prosperous business was easy, then everybody would be a Bill Gates now, right!?

Therefore, as an aspiring business owner, there are certain important steps you have to take when you are starting a business in order to make it worthwhile.

For instance, you have to understand the common mistakes that people make when starting a business and learn how to avoid them. This article looks at some of the most common blunders people make when starting a business.


❌  Not making a Business Plan: Most people don’t see the value of having a business plan. Unfortunately, this has led to the collapse of so many promising businesses. One of the reasons why you must write a good business plan is because it helps you test the feasibility of your business idea.

Additionally, a well-thought-out business plan will help you get funding from reputable financial institutions like banks. Also, a business plan makes it easy for you to manage and run your business effectively. As a business owner, you need to keep reviewing your business plan to see which objectives have been achieved and which ones haven’t.


❌  Lack of Market Research: Never invest your money and time in a business idea that you haven’t done proper market research on. It is always important to test a product or service before you invest all your resources in it.

By doing thorough market research, you will understand the dynamics involved in the business and have a rough idea of the products or services people want. Research also helps you to come up with a unique product or service that will give you an edge over your competitors.


❌  Ignoring Your Competitors: You will be making a big mistake to assume your competitors don’t count. It is very important to analyze your competitors and even compare your products or services with theirs. This helps you to know what you need to improve on in order to stay ahead of the curve.

You might even find out that they are selling the same product or service at a lower price. Analyzing competition also helps you to understand the market saturation.


❌  Lack of Enough Capital: Never assume that your business will make a profit immediately after opening it. In fact, many businesses take years before they break even. So, you need to have enough starting capital to keep your business running even when it doesn’t make a profit.

You also need to have enough money that will sustain you and your family for the period your business will be running on low profits


❌  Poor Marketing: no business can survive without marketing. So, make sure you have a proper marketing strategy for your business before you start. 

This includes the proper branding of your website, social media pages, logos, graphics, etc.       



Although there are several startup mistakes you will want to avoid while building your business, occasional mistakes are inevitable and you should manage your expectations accordingly.

Don’t be afraid of failure; instead, learn from your mistakes and pivot your business model as needed.

What else did you wish you had done when opening your business?

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