When you are creating a website, think about the primary impression it gives to potential clients. Visitors will decide to leave or continue exploring your website within the first five seconds. So, the homepage plays a critical role of introducing your products or services to the visitors, as well as enticing them to explore the site further.
For this reason, you have to treat your homepage as a door to your online business, ensuring that it inculcates an element of trustworthiness and confidence in your visitors. So, what should a perfect homepage have?
Your logo is your brand’s identity. It is the physical representation of your business, comprising of your product or service, and is the key component for customers to identify and associate with your business. A good logo should be eye-catching, captivating and a true representation of your brand. Luckily, we’re a logo design professional in Greenville SC that can help you come up with the right emblem. On your website, link your logo to the homepage for easier access by visitors. Also, place your logo somewhere within the header and make sure it is clearly visible.
Pro tip: If your main logo has a square or vertical shape, consider using a horizontal version (or ask your designer to create one) so you have a nice reading of your business name in all device formats.
Just like the logo, your website needs to have a very clear, concise and logical headline that explains to the visitor what your business has to offer. This can be one or two sentences of clear, authoritative and memorable words that target your visitors’ needs. This too should be located within the header.
Images and Graphics
Simply put, people love visuals. Therefore, you can’t expect to retain and convert visitors to potential clients with a gloomy homepage that is full of text. Furthermore, it is not a secret that photos add an element of reliability and honesty to a site. However, you should use a stock photo or hide a professional designer to help you choose the best photos and create effective graphics for you.
It is inevitable to have text on your homepage because it helps you to explain to the visitor what you do and how it is useful to them. Nevertheless, keep your text simple and readable, avoiding technical jargon. Also, ensure the text is strategically placed on the page so that it doesn’t become cluttered.
Strategic CTAs can help you guide your visitors through the buying journey and directly impact your conversion rates. A really effective CTA will do wonders at drawing visitors’ attention, piquing their interest, and eloquently guiding them through the signup process.
A call-to-action, or CTA, is a marketing term referring to a piece of content, such as an image, a button or a line of text, intended to prompt users to perform a specific action. It typically takes the form of an instruction or directive using action verbs (“buy”, “sign up”, “register”, “follow”, etc.) and leading the consumer to the next step of a sales funnel or process.
Calls to action are most commonly used in sales and marketing to solicit the desired action from leads and customers. For example, a CTA can be used to grow your email list (“Sign up to our newsletter”), promote a special offer (“Claim your voucher code”) or a piece of content (“Download our new eBook”).
Although it is located at the bottom of the homepage, a footer is as important as the header. Usually, this section contains three main features: contact information, social media accounts and important links.
In conclusion, make sure you have a formidable team of web designers, copywriters and web developers to create your dream homepage. If you need assistance, don’t hesitate to talk to us.
Finally, if you want to have an idea of how some of the best agency website designs of 2020 in Greenville SC look like, you can see them here.
Follow us on our social media channels to learn more:
WANT TO SEE MORE?
Take a look at my portfolio: