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How Good Branding Help you Sell Effectively

How Good Branding Help you Sell Effectively

When you are considering different ways of increasing sales, never overlook the branding aspect of your business. In essence, branding is the practice of creating a business name, logo and other designs that are associated with your company. These elements enable your...
Focusing on Local SEO to Build a Reputation Online

Focusing on Local SEO to Build a Reputation Online

There are numerous SEO strategies you can use to increase traffic to your website. But, Local SEO has proved to be the most effective. In today’s world, where technology is the new normal, every business owner, regardless of how small or big their business is, needs...
Creating Your StoryBrand

Creating Your StoryBrand

“The narrative coming out of a company must be clear. In a story, audiences must always know: who the hero is, what the hero wants, who the hero has to defeat, what tragic thing will happen if the hero doesn’t win and what wonderful thing will happen if they do.”...
What I’ve Learned by Working from Home

What I’ve Learned by Working from Home

Following the outbreak of the COVID-19 pandemic, many companies have allowed their employees to work from home. While this may be a new practice for most people, it is a way of life for some of us. For me, working from home has been quite rewarding because I can enjoy...
Finding Motivation in Your Mission During the Pandemic

Finding Motivation in Your Mission During the Pandemic

How to use your mission as an anchor. As the Coronavirus pandemic continues to wreak havoc around the world and cause major disruptions in business trends, almost every business in Greenville SC is taking a hit. This has left many business owners demotivated, with...